By completing the workbook, leads will learn by doing. These download-and-complete resources help users apply strategies, such as the principles on your blog, to their own brands. Similar to a checklist, a cheat sheet offers readers processes or guidelines to follow in order to achieve a goal. Examplesīecause prospective customers are always looking for useful examples to follow, these make great lead magnets to exchange for useful email information. ToolkitsĪ toolkit offers users resources to help them improve their work or complete another task. You also can offer a related resource library for those who sign up to your email list, featuring a collection of tools to help users achieve results. Perhaps you’ve already published a strategic blog post to attract website visitors with free content. If you have trouble creating original content to generate leads, instead develop an ultimate guide that showcases all the best articles on a particular subject. Even better, create a library of useful videos to attract even more leads. ![]() Videos are an extremely popular online format, and potential customers will be eager to provide their contact details to gain access to must-see titles. Offering an engaging app on your website is a great way to attract leads, and requiring them to sign up to use the app ensures you gather valuable data. Just summarize your most popular products or services into a simple checklist that offers leads everything they need to know in a single, actionable list. Try offering prospective customers a fun and engaging quiz when they visit your website, then require they enter their contact information to view the results. For example, a script might help a lead to master a job interview or perfect a product pitch. Useful scripts help people speak or write about specific objectives. A swipe file example might include dozens of headlines to relevant social media posts. Swipe filesĪ swipe file is a collection of marketing or content examples to use for inspiration. Offer prospective customers useful written content in the form of an eBook, and you’re sure to generate more leads. You even can devise your own creative lead magnet strategies, but the following lead gen ideas can provide some inspiration: 1. Looking to offer your potential customers something of value in exchange for their information or enrollment? You can attract leads’ interest in a variety of ways, including lead magnets that entertain, inform or save money. Leads will see that the company is a trustworthy source.Įffective lead magnet ideas for your website Many lead magnets, including authoritative content like case studies, manuals and research reports, will position your brand as an industry expert. Lead magnets promote a brand’s authority. ![]() When leads can value what you’ve offered them, they see the brand isn’t simply trying to get their money. High-quality yet free content provides an excellent value to potential customers. Lead magnets provide leads with value.A lead magnet can help a brand attract just the types of customers who are interested in a certain product or service. Lead magnets attract your target audience. ![]()
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